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One Piece, Many Places — The Secret to Efficient Startup Content

Repurposing Content Like a Pro: How Startups Can Get More from Every Blog, Video, and Post

June 09, 2025

In partnership with

If you’re pouring hours (or dollars) into creating content only for it to fade after a week, you’re doing content wrong.

Today, we’re diving into a powerful strategy most scrappy startups underuse:
Content Repurposing — the art of turning one asset into many, across channels and formats.

In a world where attention is scattered and content budgets are tight, repurposing isn’t just smart. It’s essential.

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Why Repurpose Content?

Creating original content every time is expensive, time-consuming, and often unsustainable.
Repurposing, on the other hand:

  • Extends the life and reach of your best ideas

  • Saves time and money

  • Helps you dominate multiple platforms

  • Reinforces your messaging consistently across the funnel

Great content doesn’t need to be created from scratch every time—it just needs to be repositioned for new audiences and formats.

Think Like a Media Company

Top brands and creators don't reinvent the wheel—they remix it.

Take Gary Vaynerchuk for example. His team takes one keynote and turns it into:

  • A long-form YouTube video

  • Dozens of Instagram Reels

  • Quote cards for Twitter

  • A newsletter takeaway

  • A blog post

  • A podcast episode

That’s the mindset. Think of content as a starting point, not an endpoint.

Start With a Core Piece of Content

Every strong repurposing flow starts with a pillar—a core piece of high-quality, valuable content like:

  • A blog post

  • A webinar

  • A podcast

  • A product tutorial

  • A whitepaper or guide

From there, you can branch into multiple smaller, more platform-specific formats.

Let’s break it down.

The Repurposing Framework for Startups

Here’s how a single blog post can turn into a week’s worth of content:

1. Short-form Posts

Break the blog into 3–5 insights or tips and turn them into:

  • LinkedIn carousels

  • Twitter threads

  • Instagram captions

Each one links back to the original article, keeping your funnel alive.

2. Visuals

Turn stats or key quotes into:

  • Infographics

  • Slide decks

  • Quote cards (for stories and Reels)

Use free tools like Canva or Figma to batch-produce branded templates.

3. Video Clips

Turn blog highlights into:

  • A 60-second talking head video

  • A narrated carousel

  • A script for a YouTube short

If you did a webinar or product demo, you can pull dozens of clips from it—use them on Reels, Shorts, LinkedIn, or TikTok.

4. Email Content

Use the blog as your next newsletter topic. Or take each sub-point and make it a standalone email in your nurture sequence.

5. Lead Magnet

Bundle a few posts or case studies into a downloadable PDF, checklist, or mini eBook.

Drive leads from socials back into your CRM with gated value.

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Pro Tips for Efficient Repurposing

Use Templates
Create design and copy templates for your most common formats (LinkedIn carousels, Instagram Reels captions, etc.)

Batch the Process
Repurpose in batches—spend one day each month turning core pieces into micro-content.

Track What Performs
Not every format will hit. Track engagement and optimize future repurposing based on actual results.

Use a Content Bank
Maintain a central folder (Notion, Airtable, or Google Sheets) to track what content has been created and how it’s been repurposed.

Real-World Examples

Notion turned its feature updates into blog posts, then into tutorials on YouTube, then into user case studies shared via newsletter and Twitter.

Zapier takes customer success stories and spins them into:

  • Blog posts

  • Workflow templates

  • “How we use Zapier” videos

  • Automated onboarding content

Duolingo uses TikTok humor to build brand personality—many of those jokes start in internal Slack chats or newsletters.

Startups like yours can do the same with 10x less effort and cost.

Final Thoughts

Repurposing content isn’t about laziness—it’s about leverage.

Your startup doesn’t need more content—it needs better mileage from the content you’ve already worked hard to create.

Every blog post, video, or quote you publish has 5–10x more value waiting to be unlocked—if you’re smart about it.

Think: “How many formats can I turn this into?”
That’s how you build a content flywheel—not a treadmill.

Startup News and Updates

Here are some of the startup news that made headlines this week,

A $44 million Series B is raised by Speedata, a microprocessor firm that competes with Nvidia. Link

In an effort to make dictation seem effortless, Wispr Flow publishes an iOS app. Link

According to the CEO, the servers of the Indian grocery business KiranaPro were compromised and erased. Link

Till next time,
— Team Startup Stoic