Feedback Loops: Building Products That Get Better as Users Use Them

The Power of Feedback Loops

The Art (and Science) of Turning Customers into Ambassadors

How to Build a Strong Referral Program: Lessons from Dropbox, PayPal & Tesla

From No Brand to No.1: How Heads Up For Tails Built India’s Pet-Care Story

Marketing Lessons from India’s Fastest-Growing Pet Brand

Why the $80 Popcorn Bucket Is the Movie Marketing Hack You Didn’t See Coming

Zinc’s Popcorn Buckets Show How Wild Ideas Can Fuel Brand Buzz & Revenue

Nike vs. Adidas: How Brand Positioning Shapes Market Dominance

Nike vs Adidas: Two Brands, Two Narratives — Which Story Are You Telling?

Should You Create a New Category or Dominate an Old One?

Category Creation vs. Category Invasion: The Growth Strategy Showdown

Seaweed Snacks & Wind Turbines? This Energy Giant Nailed the Pivot

Vattenfall’s Seaweed Snacks: How a Utility Brand Got Creative — and Won Attention

Freemium, Free Trial, or Paywall? What’s Right for Your Startup?

Which SaaS Pricing Model Actually Works? Let’s Break It Down

Why American Eagle’s “Great Jeans” Ad Sparked Drama...and a Stock Surge

The Sydney Sweeney “Great Genes/Jeans” Blur

Founder’s Fog: Finding Mental Clarity When Everything Feels Like Chaos

How Do Top SaaS Copanies Build Habit-Forming Products?

Unlocking the Secrets of Product Addiction

Why Notion Became a Cult (Not Just a Product)

Building software is easy. Building belonging? That’s where the moat is.