Why “Only 100 Left” Always Works

The Scarcity Principle in Product Design

How a $4.5K Viral Video Shook up the Shaving Giants

The Rise of Dollar Shave Club

How Figma Went from Dormant Startup to Design Supremacy

A Growth Engine Unleashed

Wonder: Reinventing Food Delivery with a “Mealtime Super App”

A Fresh Take on Food Halls

Why People Don’t Trust New Products (and How to Overcome It)

The Psychology of Distrust

Milka’s “The Last Square” Campaign: Scarcity as a Gesture of Tenderness

Feedback Loops: Building Products That Get Better as Users Use Them

The Power of Feedback Loops

The Art (and Science) of Turning Customers into Ambassadors

How to Build a Strong Referral Program: Lessons from Dropbox, PayPal & Tesla

From No Brand to No.1: How Heads Up For Tails Built India’s Pet-Care Story

Marketing Lessons from India’s Fastest-Growing Pet Brand

Why the $80 Popcorn Bucket Is the Movie Marketing Hack You Didn’t See Coming

Zinc’s Popcorn Buckets Show How Wild Ideas Can Fuel Brand Buzz & Revenue

Nike vs. Adidas: How Brand Positioning Shapes Market Dominance

Nike vs Adidas: Two Brands, Two Narratives — Which Story Are You Telling?

Should You Create a New Category or Dominate an Old One?

Category Creation vs. Category Invasion: The Growth Strategy Showdown